Goodway Group Director of Strategy and Planning – Retail Media Networks Astrid Mills explained: According to Magna, retail media advertising spending will increase by 15% this year to $41 billion.
Retail media networks are surging in popularity. Why Add Retail Media Networks to Your Media Mix? What Retail Media Strategy To Take: Our 3-Tiered Approach.Retail Media Best Practices To Keep in Mind.Why Add Retail Media Networks to Your Media Mix?.Whether you’re an advertiser or brand just starting to explore your options, making your way with some experience under your belt or out in front confidently striding ahead, we’ll give you the information and advice you need to set yourself up for your retail strategy success. In this brand strategy guide, learn why you should add retail media networks to your media mix, the retail media metrics that matter most and the best practices to follow when setting your own RMN strategy.
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As brands recognize the importance of using data-driven marketing strategies to connect with customers, they want to know how to make the most of the retail media network (RMN) phenomenon for targeted digital advertising campaigns.
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